Law firm marketing: Making the most of what you’ve got!

2011 October 13
by squadron

Whether the legal marketing strategy for your law company is based on online marketing, niche marketing to particular industries, traditional advertising, or just retaining and growing a share of your stable of clients, you will need to generate content.

Content is an essential part of legal marketing, and without it you may as well not have a law firm marketing plan. But producing content is hard work, and you must make the most of the material that you can produce. Here are some ideas for making sure you use the two most popularly produced types of legal marketing content as best you can.

Law Firm Marketing – Written material (blogs, email alerts, brochures, guides, information sheets)
If you’ve written any quality, interesting material of any of the types mentioned, you don’t need to just send it out once or print it and let it sit in your office. You ought to distribute the content as widely as possible. For each item of written material you produce, consider:

- Have I sent it to as many, relevant, clients as possible?
- Is it loaded to our website?
- Have I sent it directly to people who have referred me, associates and other professionals?
- Have I linked it with a post on Facebook and a tweet on Twitter?
- Has it been sent to media contacts?
- Is everyone in the company aware of it and can they explain it further if a client questions them about it?
- Can I turn it into another kind of content and distribute in a different forum?

Law Firm Marketing – Presentations
Presentations are usually written with a particular reception in mind, or because of a particular request. As a result they tend to be presented once then left to stagnate. All of the time involved in preparing it gets just one showing. If you want to get far more out of your presentation consider:

- Who else could I present it to?
- How can I let the greatest number of people know about it?
- Have I discussed it on my website, Facebook, Twitter, and offered to present it to others?
- Can I send the presentation in hard copy to those who were unable to attend the seminar?
- Could I record an audio or video of the presentation and distribute it electronically online or directly?
- Can I write an article or blog discussing topics that arose from the presentation?
- Have I followed up with additional content to all the people that attended the presentation?

Although some of these ideas might feel like additional work just when you’ve possibly damaged your monthly billings with the amount of time you spent preparing the first lot of material, it’s necessary to remember that it is far easier to add a small amount of time at the end to really maximise on what you’ve already produced than to produce a completely new piece of legal marketing material.

Maximise the results of all the time and effort you put into law firm marketing and you’ll find that the next time you need to create content you will feel more positive about how effective the results will be.

John Gray is a practising lawyer and the Senior Marketer at John Gray Marketing, an Australian specialist law firm and legal marketing consultancy. If you are interested in law marketing, legal marketing and marketing for lawyers, contact John Gray today.

Relationship Combatibility Factors

2011 October 12

Relationship and Marriage counseling can assist you find out how compatible you are.

The two most important factors that determine how compatible you are as a couple are:

A similar degree of psychological vitality and maturity and a similar ranking of Instinctual Variants.

What are Instinctual Variants?
The 3 Instincts represent the inherant energies or drive that are innately part of us as humans. Our personality is highly engaged with and is often dependent on these libidinal, instinctual energies to give it its spark.

Self Preservation Instinct.
People of this Instinctual variant are preoccupied with the essential existential needs as they translate into our modern society, for example, money, food, housing, health, safety and comfort.
Being safe and physically comfortable are essential, and they will often bring their supplies with them.
When entering a room, they will tend to notice lighting, uncomfortable chairs, the room temperature, when the coffee break will be, and whether they will like the food provided. They tend also to be the most practical in the sense of taking care of basic life necessities.
They are the most introverted of the types.

Sexual/ Intimate Instinct.
People of this type have a intense desire for intensity of experience and intimacy. The forthright riveting gaze is the dead giveaway. When they enter a situation they automatically gravitate toward people they feel magnetized to, as if they are looking for the juice. These people can turn into intimacy addicts, often neglecting pressing obligations or even basic maintenance if they are infatuated with something that has captivated them. This gives a expansive exploratory philosophy to life, but can also generate a lack of focus on one’s own goals.

Social Instinct.
People of this variation are focused on their interactions with other people and with the sense of value and self esteem they receive from their participation in collective activities. These include work, relationships, hobbies and clubs.
Upon entering a room, these people would immediately be aware of the relationships and subtle politics between the different people and social circles. They are subconsciously attuned on other people’s reaction to them, particularly about whether they are being accepted or not.
They need to interact with others to feel secure, acknowledged and energised. They seem to enjoy interacting with people, but they avoid intimacy.
They are the most extroverted of the types.

Within each person, one of these three Instincts will predominate. In fact these 3 traits can be ordered like the sections of a cake, with the most predominant one at the top. The weakest one, at the bottom, is termed the blind spot.
These instincts play an important role in our relationships because people of the same variant tend to share values to understand each other innately, and therefore feel very compatible.

In relationships between 2 different Instinctual types, each will struggle to convert the other.

For further information on discovering whether you and your partner are compatible, contact the Hart Centre Australia. We are Australia’s premier relationship and marriage counselling service with 53 locations Australia wide, and 8 relationship counselling centres in Brisbane, 3 marriage counselling centres in the Gold Coast, and 2 relationship counselling locations on the Sunshine Coast. Phone 1300 830 552 for appointments at all centres.

For relationship counselling Brisbane, marriage counselling gold coast and marriage counselling sunshine coast, contact your local Hart Centre.

Stone Veneer

2011 October 10
by squadron

Stone veneer is a modern way to decorate the walls of a building. The stone veneer cladding gives a stylish method adopted by architects to impart a dynamic look to a lifeless framework. This is mostly used for visual purposes and has a long life. The elegance and simplicity of stone veneer provides homeowners, architects, builders and developers with a versatility and versatility to be more to resourceful. Stone veneer is also properly used in yards and complementing the natural beauty of the open spaces as well.

Stone Veneer acts as a ornamental and protecting protecting on exterior as well inside walls and surfaces. The veneer is commonly one inch thick; it is lighter in weight in weight and weighs about 15 lbs. / sq. ft. It does not need any extra structural support for its installation.

Stone Veneer is mostly made from natural stones. It can also be produced from manufactured stones. The natural stone veneer is manufactured from stone, which is collected from quarries or as area stone. The stone is then sawn making use of huge diamond impregnated cutters equally spaced to get the slices of the stone in a consistent heavyness and weight. This stone is also known as “thin stone veneer”.

Besides the natural stone veneer, manufacture stone veneer is also a decorative constructing material. It is produced to imitate the appearance of natural stone. There are numerous names used for this type of veneer. The stacked stone veneer, artificial stone veneer, manufactured stone veneer and flexible stone veneer are various titles used for stone veneer.

Stone veneer is produced by mixing a lightweight concrete mix to rubber molds of different type. These are painted with a coloring process to make them resemble the real stone. one more method to make stone veneer is by casting and molding it from chemically modified lightweight concrete. Stone veneer is actually a replica of natural stone. It takes the finest details of the original stone. At a near look, the artificial stone veneers appear just like original stones.

The stone veneer is mostly used as a siding on the walls. It can be fixed on the walls utilizing unique quality mortars for highest adhesion and strength. versatile stone veneer is manufactured by slicing a thin level of a stone. It is then backed by some composite material. It can be produced in a variety of designs and colors working with different stones. The manufactured stone veneer is cheaper than natural stone veneer and there is the least amount of wastage in its use.

Manufactured stone veneer costs almost 1/3 to 1/2 the cost of making use of natural stone. since of the lightweight of the manufactured stone veneer, there is no need for wall ties or any footings. It helps make the construction easier and thereby minimizes the cost. There is a vast variety of designs, patterns and colors available on manufactured options as compared to the natural stone because the natural stone is generally used in the area around where it is extracted due to the huge transportation charges.

Manufactured stone veneer is relatively less strong as compared to natural stone rock walls, but many applications do not call for higher strength as aesthetics is a more important factor in many cases. Stone veneer is also not reusable like natural stones.

Stone veneer provides the natural look of the stones at inexpensive charges. Stone veneers are preferred these days for most of decorative facing in constructings and open spaces.

Cheap SEO packages- what to look for in these services

2011 October 9
by squadron

The term SEO as we all know is an acronym of search engine optimisation which is the process of improving a websites visibility on search engines. Websites that are highly ranked in search results have more site visitors. SEO targets many selections such as image search, local search, video search and academic search. Today, there are many companies offering low-cost SEO package deals~deals} for consumerss~shoppers~buyers} who want their sites’ rankings to rise. SEO’s (acronym referring to search engine optimizers) use different methods to realize good search engine optimisation on the customer’s website.

Any company offering low-cost SEO package deals~deals} should be able to allow the buyers site rise in the search engines fast. When many internet users search for a particular term(also referred to as ‘keyword’), they perceive the ones at the top as having more relevance to the keyword. Although there are many elements that contribute to a website obtaining to the top spot (or at least among the top ten), SEO comes in handy to make sure that this is obtaind in a short period of time. being professional, SEO’s know what is best for a site and how to go about making sure that it rises to the top. They use a variety of tactics that are all geared towards achieving the same.

A few of the methods they use include:

-Back links building and,
- LSI (Latent Semantic Index) content writing.

In back link building, inbound links are used to improve a site’s visibility. Inbound hyperlinks are from other sites and they are important mainly because of their significance to search engine optimisation. A site with a big number of back hyperlinks is one indication that it is well-liked and of significance to others too. Google and other web search engines determine the Page Rank of a website or webpage due to the number of back hyperlinks it has. It is For that reason worth noting that this SEO choice is of great importance to any website owner who wants his site to get ranked fast.

LSI articles or blog posts writing is amongst the most popular SEO alternatives. due to the fact search engines rely on the content on the website or webpage so that it gets ranked, having a website that is well taken care of in this area is very important to the owner. For instance, Google is very rigorous when it comes to content. They require a webpage to have key phrase rich content so that it can get good rankings. In many cases, search engine optimizers publish content for client}s observing key phrase density and also length. posts of considerable good length are better placed to get ranked much simpler than short ones with crappy content. All content articles have to be free from plagiarism. This means that they are authentic and written by the site owner and are not copied from other sources.

In most cases, purchaser}s who consult these cheap SEO packages~deals} companies want solutions so as to improve rankings to their money generating websites. They either have affiliate links on their sites, promote CPA, run Ad sense or offer companies that people pay for. To them, it is an investment and Consequently it makes perfect reason for acquiring good site rankings.

To get the best cheap SEO package deal, a customer} requirements to look for the following qualities:

- regardless of whether the company has been offering the providers for a considerable period of time of time,

-whether or not the company charges reasonably,

-no matter whether the company offers all the providers that he/she desires and also,

-no matter if the company has reviews from previous successful projects.

Having located that all the above levels~factors} are well taken care of, he/she can from that level sequence their services. The buyer} should ensure that all instructions and details are meticulously tended to before giving them out to the SEO guys. employing low-cost SEO bundles~deals} has confirmed to be the most efficient way that website owners use to make to the top of the web search engine results. mainly because of the ever growing internet working with inhabitants globally, these companies will continue to provide their services to the ever hungry website owners who also want to get a item of the large chunk of money made from the internet. To sum up, we can say that this is two way traffic as both the client and the service provider need one other.

Looking for a cheap SEO packages? Try this new service from Search Tempo. These cheap SEO packages are just about the best value on the internet.

Things To Consider When Hiring A Spit Roast

2011 October 9
by squadron

If you are an avid party thrower and you want that extra special somematter to add that element of glam to your party, spit roast hire is a great idea. Spits come in different sizes and depending on the number of people today at your party and the amount of space you have at your disposal, you can roast a couple of chickens or even a whole pig or goat. When thinking of spit roast hire there are several easy ways to procure what you need through the yellow pages and the internet. Having said that, before you go in for spit roast hire, there are some important points you must take into consideration.

Do It yourself v/s catering.
For a lot of people, do it yourself options are much better because they can save on lots of money. Setting up a spit and truly cooking on it can be a time consuming and cumbersome task. When it can come to spit roast hire, there are companies which will let you simply hire the spit roast and do everymatter oneself, or give you a fully loaded bundle in which everymatter from setting up, cleaning up and helping is done by a team of professional caterers. So relying on whether you have enough time or not you can decide if you want to do it all oneself or pay someone else to do it for you.

Gas Spit v/s Charcoal Spit
When thinking of spit roast hire, you must first decide what kind of a spit you will need. There are spits that work on charcoal and those that work on gas. Weigh the pros and cons of each type and decide which one you want. The good point about charcoal spits is the fact that the meat you cook on it will retain the delicious substancey flavor of the charcoal. Gas spits will not let for that. Even so, charcoal spits are messy, they create a lot of burn and can be dangerous if not attended to. Gas spits are scraper, make less of a mess and don’t create as much smoke a cigarette. Another disadvantage of charcoal spits is that you are not able to use them in closed spaces because they create a lot of heat and substance. If you plan to cook indoors, a gas spit makes much more sense. Nonetheless, with gas spits you have to make sure the enclosed area is well ventilated.

Size Does Matter
Another important aspect of spit roast hire you must consider is the size of spit you need. What kind of meat are you planning to cook? A spit roast is a very versatile method of cooking and everything from cow, venison, bull, goat and pig can be cooked on it. relying on the type of and amount of meat you want to cook, you have to choose an appropriately sized spit . For instance if you wish to cook a full grown goat, you will need a spit that enables for 25kgs. Of course, the larger the spit size you choose, the more expensive the affair will be. speaking about spit roast hire, gas spits come in a limited number of sizes whereas charcoal spits are offered in a greater wide variety of sizes.

Cost Of Charcoal v/s Gas Spit
One of the most important issues that you must keep in mind when heading in for spit roast hire, is the cost. You have to first figure out how much you can afford and how much you are willing to spend to hire a spit roast. A lot of individuals feel that charcoal spits are cheaper which in fact is not the case. Technically if you go to see, charcoal and gas spits cost almost the same if you take the total cost of cooking into consideration. The fee to hire a charcoal spit is much less than that of a gas spit but what you must take into consideration is the fact that charcoal spits require additional fuel whereas gas spits don’t.

So relying on whether you are having an interior or outdoor party or if you want to be extravagant or minimalistic, put some time into research, figure out what you need and then go in for the right spit roast hire. For more information about spit roast hire Brisbane, visit http://spitroasthire.brisbaneoz.com/

The Importance of Proofing Designs

2011 October 7
by squadron

You’ve determined it’s time for a new website or design. For most, the first step is to choose the right company. However, the first thing you need to do is formulate at least a basic concept of what you expect from the finished product. Not only is this step often overlooked in the initial phase of project development, but also during the creative briefing phase after recruiting a design company.

Everyone wants to hand off a project to the professionals and let them handle it all. If you’re having your car washed, then nothing is really required of you. For other projects, you need to be more involved. Website design and graphic design are two areas where getting involved yourself is essential to the ideal design for you and your business.

During your first meeting with a website and graphic design firm, you should supply them with your estimations and goals. This provides the company with a starting point. This doesn’t mean that you are done. No one can read your mind. In order to be absolutely certain you get the best design possible, you must take the creative briefing stage extremely.

This is the part of the assignment where you work one on one with the designers to ensure they completely understand what you desire. The more they understand, the quicker that can deliver the finished project. It also reduces the number of initial design changes.

The next step before the designer can work on your project is proofing your design. You should never just quickly glimpse the design and give your approval. Look over the design plans as thoroughly as you would any important document. If the design isn’t exactly as you envisioned it and doesn’t provide the features you discussed, now is the time to make changes.

Waiting until the final project is delivered means time consuming revisions for both you and the designer. By involving yourself in both the creative briefing and design proofing stages, you save both time and money. You also get the perfect website or graphic design the first time around. The sooner your project is in place, the sooner your customers and visitors will see it.

You should never take this responsibility lightly. It’s your design, your website. Take the time to ensure the design company you choose fully understands your vision. By communicating your needs, the company is able to provide suggestions. With thorough communication between both parties, the best designs and sites are created.

For graphic design Brisbane or logo design Brisbane visit The Creative Noise. The Creative Noise is also a website designer. Brisbane is where their head office is located.

Choosing a Mackay Lawyer, Solicitor or Law Firm

2011 October 6
by squadron

As a growing town, there are many new residents in the Mackay region who are choosing a Mackay lawyer or law firm for the first time. Finding a lawyer to do the legal work to enable you to purchase a house or building, to give advice about starting a business or to prepare important documents such as wills or enduring powers-of-attorney, can be a intimidating and worrying time.

If you are needing a Mackay solicitor, lawyer or law firm you ought to seek the following attributes:

Happy Customers
For most people it is impossible to compare the quality of legal services that is provided by one Mackay solicitor/lawyer or another. Unless you regularly use a similar kind of legal service you won’t really be able to compare different law firms. What you can do is look for a Mackay lawyer that is proud of their past performance and offers a number of references from previous or existing clients. If they provide quite a number of testimonials it lets you know two things. First, that they have numerous satisfied clients and secondly, that they take the time and go to the trouble to find out what their clients think of their service. They are aware that theirs is a service-oriented business.

Local knowledge
Your Mackay lawyer or solicitor should have a good local knowledge and demonstrated experience in helping other people in the town. Find out if the firm has worked on local developments or firms with established conveyancing specialists who will have garnered a valuable amount of “inside knowledge” about the property market, local agents and banks that will make a big difference to the ease and efficiency of your transaction.

Breadth of services
Because most people only need a lawyer occasionally, there is value in choosing a Mackay solicitor, lawyer or law firm that can provide a full range of services without you having to seek alternate lawyers. Finding a firm that can provide conveyancing, estate planning, disputes, business services and even workplace or employment issues, means you can be confident that one firm to meet all your legal needs. Law firms value clients who use a range of services, and will often provide those services more cheaply and efficiently if they have done other work for you in the past.

*In Queensland a person with legal qualifications was traditionally referred to as a solicitor while a person who “had standing” to represent you in court was called a barrister. More recently the general term lawyer has become more widespread and can be used to describe either of these types of legal practitioner. In some other states of Australia the conveyancing process (the legal process required to transfer ownership of house) can be undertaken by licenced conveyancers. This is not the case in Queensland where conveyancing must be undertaken by a solicitor/lawyer.

John Gray is a practising solicitor and marketing consultant who has worked with leading Mackay law firms. If you need a Mackay solicitor or Mackay lawyer contact John Gray for a recommendation.

Relationship Counselling can help you discover more about yourself.

2011 October 2
by squadron

If you really want to look in depth at why the two of you have the unique relationship and issues that you have, look no further than the Enneagram.

One of the most useful ways to discover yourself and just as importantly, how you contribute to your relationship issues, is to look at your Enneagram profile.

The modern Enneagram is based on ancient Eastern wisdom combined with modern Psychological thought. There are 9 personality types each with different patterns of thinking, feeling and acting. Each style has its own natural gifts, limitations, and blind spots.

When you know your Enneagram number, you can then be aware of the unconscious assumptions that drive the way you see yourself, do your work, and relate in your relationships.

And you can also understand why your partner seems to act in the strange, inconsiderate, intrusive, self-interested, seductive or charming ways that he or she does.

Once you know how he or she see things from within, you can see why they do the things they do which makes perfect sense to them.

There are no types that are better than any other. Each is effective in their own way, but from a very different point of view.

• Ones want to make things right.
• Twos need to be of help.
• Threes are driven to succeed.
• Fours yearn to be special.
• Fives want to be left alone to think.
• Sixes seek safety and support.
• Sevens are connoisseurs of life’s pleasures.
• Eights are driven to dominate others.
• Nines don’t want to make waves.

For more information on how your and your partner’s Enneagram types interact, call us at the Hart Centre. We are a group of Psychologists around Australia who are passionate about relationships and specialise in relationship counselling.

With 15 relationship counselling centres in Sydney, and 12 relationship counselling centres in Melbourne, you will more than likely find one near you. Phone 1300830552 for more details.

Remember, for relationship counselling Sydney or relationship counselling Melbourne contact the Hart Centre.

Stradbroke Island Queensland – Travel Guide

2011 September 28

Located on Brisbane’s eastern doorstep, North Stradbroke Island (”Straddie” to the initiated) is one of Australia’s east coast natural treasures and a perfect escape destination. Somehow, the secret has been well kept and it is only in recent years that Straddie has begun to sparkle on the tourism and real-estate radar.

To travel to Stradbroke Island through the bayside village of Cleveland takes approximately 50 minutes using the vehicle ferry. Cleveland is only a 30 minute drive from Brisbane International Airport or Brisbane central, and an drive from the Gold Coast. The ferry ride across Moreton Bay is the first of a series of experiences that make Stradbroke Island such a great trip.

Stradbroke Island covers 27,530 hectares, and therefore is the world’s second largest sand island. The elongated sand island shields much of the southern part of Moreton Bay and the smaller islands from the ocean swells. The beaches are able to be accessed by four-wheel drive, bicycle or tramping, with numerous good camping sites situated down Main Beach, and wonderful views appear visible from almost everywhere on Straddie.

Thirty-five kilometres of white sandy beaches fringe the island’s eastern side, from Point Lookout at the north to Jumpin Pin in the south. From the Point lookout headland, the concrete jungle of the Gold Coast is often clearly visible, and is a reminder of the stark contrast to the slower pace of Straddie.

North Stradbroke (Minjerriba to the indigenous Noonuccal people) was the home of celebrated Aboriginal poet Kath Walker, or Oodgeroo Noonuccal. There is a great deal of Aboriginal and European history in the area of Dunwich where water taxis and vehicular barges berth.

The waters of Moreton Bay ripple against the shores of the island’s western fishing towns. With a lack of agriculture and the filtering effects of the sand provides pure water that fish, and particularly Stradbroke Rock Oysters thrive upon.

North Stradbroke attracts four-wheel drivers, fishermen, surfies and beach-lovers to its expansive stretches of beach and rugged granite headlands, and the Island also has a wide range of accommodation, restaurants, cafes and holiday infrastructure. With an incredible diversity of attractions available and spectacular places to discover, North Stradbroke is a great holiday place for families, couples and adventure-seekers alike. The ideal way to see the Island is by Four Wheel Drive, but there are many stunning coastal walks and a mountain bike and whale watching map are an easier and more environmentally sound alternative.

Point Lookout is a popular destination, and only a thirty kilometre drive on a sealed road from Dunwich. The North Gorge Headland is 40 metres above sea level and known as a leading land-based whale-watch site in winter, and world-class surfing and fishing throughout the year.

Point Lookout’s unspoilt beaches and headlands are safe for swimming, surfing and fishing year round. Whales, dolphins, turtles and manta rays can often be seen from the spectacular North Gorge at the northern tip of the island. The island has been listed as one of the world’s most ecologically important wetlands and has several freshwater lakes, waterways and lagoons that are accessible by 4WD or on a guided tour with one of Straddie’s friendly tour operators.

One of the greatest experiences of the island is being able to purchase fresh seafood available direct from local fishermen. Look for the signs at Amity Point and Point Lookout which direct you to their homes and the freshest, most delicious catch-of-the-day around. For those that would rather the work be done for them, Straddie’s restaurants and cafes all make use of this amazing island resource in the menus.

“The Point” offers a number of alfresco style cafes, a bakery, chemist, post office, newsagent, corner store and supermarket. The island also has its own bus service linking the three towns to ferries and water taxis.

North Stradbroke Island is the ultimate paradise for the many enthusiasts who visit each year. On a good day it’s possible to surf right past the pub, along the evocatively named Cylinders Beach, on waves that peel dreamily for hundreds of metres. Stick ten bucks in the back pocket of your boardies and you can drop in for a beer on your way back around -you may even bump into world ranked surfer and local Bede Durbidge! Stradbroke boasts what is perhaps the last truly old-school surf shop in the country, that makes it’s business selling surf equipment rather than fashion.

The jewels in Stradbroke’s crown is Point Lookout and the natural wonder of the North Gorge Walk, along with the surf, the choice of beaches, all sheltered in different winds, the whale watching, and the spectacular coastal walk around the gorges. If you are looking for Stradbroke Island Accommodation, make sure you visit: http://www.discoverstradbroke.com.au/

The Attractions of Stradbroke Island

2011 September 24

Right on Brisbane’s eastern coast, North Stradbroke Island (”Straddie” to the initiated) is one of Australia’s natrual treasures -a perfect escape destination. Something of a secret, it is only in recent years that Stradbroke Island has started to show up on the tourism and real-estate radar.

To travel to Stradbroke Island by way of the township of Cleveland will take you approx. 50 minutes using the vehicle ferry. Cleveland is only a 30 minute drive from Brisbane International Airport or the centre of Brisbane, and one hour’s drive from the Gold Coast. The boat ride across Moreton Bay is the first of a series of experiences that make visiting Stradbroke Island such a fabulous experience.

Stradbroke Island is 27,530 hectares, which makes the world’s second largest sand island. The elongated sand island shields much of the southern part of Moreton Bay and the smaller islands from the ocean swells. It’s beaches are able to be accessed by four-wheel drive, bicycle or on foot, with many popular camping sites placed all the way down Main Beach, and views appear visible from almost everywhere on Straddie.

Thirty-five kilometres of white sandy beaches fringe the island’s eastern side, from Point Lookout in the north to Jumpin Pin in the south. From the Point lookout headland, the buildings of the Gold Coast is often clearly visible, being a constant reminder of the contrast to the more relaxed lifestyle of Straddie.

North Stradbroke (Minjerriba to the indigenous Noonuccal people) was the home of famous Aboriginal poet Kath Walker, or Oodgeroo Noonuccal. There is a large amount of Aboriginal and European history surrounding Dunwich where the water taxis and vehicular barges land.

The calm waters of Moreton Bay ripple against the shores of the island’s western fishing towns. The lack of agriculture and the filtering effects of the sand provides clean water which sea-life, and particularly Stradbroke Rock Oysters thrive in.

North Stradbroke attracts 4WDers, fishers, surfies and beach-lovers to its expansive lengths of beach and rugged granite headlands, and the Island also has a range of accommodation, restaurants, cafes and holiday attractions. With a wonderful diversity of attractions available and beautiful areas to discover, North Stradbroke is a fantastic holiday destination for families, couples and adventure-seekers alike. The ideal way to see the Island is by Four Wheel Drive, but there are many stunning coastal walks and a mountain bike and whale watching map are an easier and more environmentally sound alternative.

Point Lookout is a popular destination, only a 30km drive on a sealed road from Dunwich. The North Gorge Headland is forty metres above sea level and recognised as a leading land-based whale-watch site during winter, and world-class surfing and fishing throughout the year.

Point Lookout’s beautiful beaches and headlands are safe for swimming, surfing and fishing all year round. Whales, dolphins, turtles and manta rays can often be spotted from the spectacular North Gorge at the northern part of the island. The island has been listed as one of the world’s most ecologically important wetlands with several freshwater lakes, waterways and lagoons that are accessible by 4WD or on a tour with one of Straddie’s friendly tour operators.

One of the best experiences on the island is being able to purchase fresh seafood available direct from local fishermen. Just look for the signs at Amity Point and Point Lookout to direct you to their homes and the freshest catch-of-the-day around. For those that prefer the work be done for them, Straddie’s restaurants and cafes all make use of this fabulous island resource in the menu.

“The Point” offers a number of alfresco style cafes, a bakery, chemist, post office, newsagent, corner store and supermarket. The island also has its own bus service which links all three towns to ferries and water taxis.

North Stradbroke Island is the ultimate paradise for the many enthusiasts who visit each year. On a good day it’s possible to surf right past the pub, along the evocatively named Cylinders Beach, on waves that peel dreamily for hundreds of metres. Stick ten bucks in the back pocket of your boardies and you can drop in for a quick beer on your way back around -you may even bump into world ranked surfer and local Bede Durbidge! Stradbroke boasts what is perhaps the last truly old-school surf shop in the country, that makes it’s business selling surfing gear rather than fashion.

The jewels in Stradbroke’s crown is Point Lookout and the natural wonder of the North Gorge Walk, along with the surf, the choice of beaches, all sheltered in different winds, the whale watching, and the spectacular coastal walk around the gorges. If you are looking for Stradbroke Island Accommodation, make sure you visit: http://www.discoverstradbroke.com.au/