Law firm marketing: Making the most of what you’ve got!

2011 October 13
by squadron

Whether the legal marketing strategy for your law company depends on online marketing, niche marketing to particular industries, traditional advertising, or just retaining and growing wallet share of a solid growth of clients, you’ll need to create content.

Content is the lifeblood of legal marketing, and without it you might just as well not have a law firm marketing plan. But producing content requires hard work, and you want to make the best of the writing you can produce. Following are just a few ideas for making sure you use two of the most popularly produced types of legal marketing content as best you can.

Law Firm Marketing – Written material (blogs, email alerts, brochures, guides, information sheets)
If you’ve written any worthwhile, interesting material in any of the types mentioned, don’t just send it off once or print it and leave it to sit in your office. You should distribute the content as widely as possible. For every piece of writing you produce, consider:

- Have I sent it to as many, relevant, clients as I can?
- Has it been loaded to my website?
- Have I sent it direct to referrers, associates and other professionals?
- Have I linked to it with a post on Facebook and a tweet on Twitter?
- Has it been sent to media contacts?
- Is everyone in the firm aware of it and can they explain it further if a client questions them about it?
- Can I transform it into a different kind of content and distribute in a different form?

Law Firm Marketing – Presentations
Presentations are generally prepared with a particular reception in mind, or because of a particular request. Therefore they are often presented once then left to become stale. All of that time required to prepare it gets only a one time showing. To get more benefit from your presentation consider:

- What other companies could I present it to?
- How can I let the greatest number of people know about it?
- Have I discussed it on my website, Facebook, Twitter, or suggested that I present it to others?
- Can I send the presentation in hard copy to people who couldn’t attend the seminar?
- Could I record an audio or video of the presentation and distribute it electronically online or directly?
- Is it viable to write an article or blog to discuss topics that arose during the presentation?
- Have I sent additional content to all the people that were at the presentation?

While some of these ideas might seem like additional work just when you’ve probably damaged your monthly billings with the amount of time you spent preparing the first lot of material, it’s important to remember that it’s much easier to use a tiny amount of time now to really maximise on the impression you’ve already produced than to produce a completely new piece of legal marketing material.

Increase the benefits of all the time you put into law firm marketing and you’ll see that the next time you need to create some content you will feel more confident about how effective the results will be.

John Gray is a practising lawyer and the Senior Marketer at John Gray Marketing, an Australian specialist law firm and legal marketing consultancy. If you are interested in law marketing, legal marketing and marketing for lawyers, contact John Gray today.

Relationship Combatibility Factors

2011 October 12

Relationship and Marriage counseling can help you discover how in harmony you are.

The two most important factors that determine how similar you are as a couple are:

A similar level of psychological vitality and maturity and a similar ranking of Instinctual Variants.

What are Instinctual Variants?
The 3 Instincts represent the natural energies or drive that are innately part of us as humans. Our personality is highly engaged with and often dependent on these libidinal, instinctual energies to give it its spark.

Self Preservation Instinct.
People of this Instinctual type are often with the basic existential needs as they translate into our contemporary society, for example, finance, food, accomodation, health, physical safety and comfort.
Being secure and physically comfortable are essential, and they will often bring their supplies with them.
When entering a room, they will tend to notice lighting, uncomfortable seating, the room temperature, when the coffee break will be, and whether they will enjoy the food provided. They also tend to be the most practical in the sense of taking care of basic necessities of life.
They are the most introverted of the types.

Sexual/ Intimate Instinct.
People of this type have a intense desire for intensity of experience and affection. The forthright riveting gaze is the dead giveaway. When they enter a room they gravitate toward people they feel attracted to, as if they are looking for the juice. These people can turn into intimacy addicts, often ignoring pressing obligations or even basic hygiene if they are infatuated with something that has captivated them. This gives a wide ranging exploratory philosophy to life, but can also give a lack of focus on one’s own priorities.

Social Instinct.
People of this type are preoccupied on their interactions with other people and with the sense of value and self esteem they derive from their involvement in collective activities. These include work, family, side activities and clubs.
On entering a room, these people would immediately be aware of the relationships and subtle politics between the different people and groups. They are subconsciously attuned on other’s reaction to them, particularly about whether they are being accepted or not.
They need to connect with others to feel secure, acknowledged and energised. They seem to love interacting with others, but they avoid intimacy.
They are the most extroverted of the types.

Within each person, one of these three Instincts will predominate. In fact the 3 variants can be ranked like the layers of a cake, with the most predominant one at the top. The least powerful one, at the bottom, is termed the blind spot.
These instincts play an important role in our relationships because people of the same variant tend to share values to understand each other innately, and therefore feel very compatible.

In relationships between 2 different Instinctual types, each will struggle to convert the other.

For further information on discovering whether you and your partner are compatible, contact the Hart Centre Australia. We are Australia’s premier relationship and marriage counselling service with 53 locations Australia wide, and 8 relationship counselling centres in Brisbane, 3 marriage counselling centres in the Gold Coast, and 2 relationship counselling locations on the Sunshine Coast. Phone 1300 830 552 for appointments at all centres.

For relationship counselling Brisbane, marriage counselling gold coast and marriage counselling sunshine coast, contact your local Hart Centre.

Stone Veneer

2011 October 10
by squadron

Stone veneer is a modern way to decorate the walls of a constructing. The stone veneer cladding provides a stylish method adopted by architects to impart a dynamic look to a lifeless construction. This is mostly used for aesthetic purposes and has a long life. The elegance and simplicity of stone veneer provides homeowners, architects, builders and developers with a versatility and flexibility to be more to resourceful. Stone veneer is also effectively used in landscape and complementing the natural beauty of the open spaces as well.

Stone Veneer acts as a ornamental and protecting covering on outside as well inside walls and surfaces. The veneer is normally one inch thick; it is lighter in weight in weight and weighs about 15 lbs. / sq. ft. It does not need any extra structural support for its installation.

Stone Veneer is mostly made from natural stones. It can also be produced from manufactured stones. The natural stone veneer is manufactured from stone, which is collected from quarries or as subject stone. The stone is then sawn using huge diamond impregnated cutters equally spaced to get the slices of the stone in a consistent heavyness and weight. This stone is also known as “thin stone veneer”.

Besides the natural stone veneer, manufacture stone veneer is also a ornamental creating material. It is produced to imitate the appearance of natural stone. There are numerous titles used for this type of veneer. The stacked stone veneer, artificial stone veneer, manufactured stone veneer and flexible stone veneer are various titles used for stone veneer.

Stone veneer is produced by mixing a lightweight concrete mix to rubber molds of different type. These are painted with a coloring process to make them look like the real stone. a different method to make stone veneer is by casting and molding it from chemically modified lightweight concrete. Stone veneer is actually a replica of natural stone. It takes the finest details of the original stone. At a shut look, the artificial stone veneers appear just like original stones.

The stone veneer is mostly used as a siding on the walls. It can be fixed on the walls working with special high quality mortars for highest adhesion and strength. flexible stone veneer is manufactured by slicing a thin level of a stone. It is then backed by some composite material. It can be produced in a variety of designs and colors utilizing different stones. The manufactured stone veneer is less expensive than natural stone veneer and there is the least amount of wastage in its use.

Manufactured stone veneer costs almost 1/3 to 1/2 the cost of making use of natural stone. mainly because of the lightweight of the manufactured stone veneer, there is no need for wall ties or any footings. It tends to make the construction easier and Thus decreases the cost. There is a vast variety of designs, patterns and colors available on manufactured options as compared to the natural stone mainly because the natural stone is generally used in the area around where it is extracted due to the huge transportation charges.

Manufactured stone veneer is relatively less strong as compared to natural stone rock walls, but many applications do not call for higher strength as visuals is a more important issue in many cases. Stone veneer is also not reusable like natural stones.

Stone veneer provides the natural look of the stones at inexpensive rates. Stone veneers are preferred these days for most of decorative facing in developings and open spaces.

Cheap SEO packages- what to look for in these services

2011 October 9
by squadron

The term SEO as we all know is an acronym of search engine marketing which is the process of improving a websites visibility on search engines. Websites that are highly ranked in search results have more site visitors. SEO targets many options together with picture search, local search, video search and academic search. Today, there are many companies offering affordable SEO package deals~deals} for buyers~shoppers~buyers} who want their sites’ rankings to rise. SEO’s (acronym referring to search engine optimizers) use different methods to achieve good search engine marketing on the consumer’s website.

Any company offering inexpensive SEO packages~deals} should be able to allow the customers site rise in the search engines fast. When many internet users search for a particular term(also referred to as ‘key phrase’), they perceive the ones at the top as having more relevance to the key phrase. while there are many aspects that contribute to a website acquiring to the top spot (or at least among the top ten), SEO comes in handy to make sure that this is obtaind in a short period of time of time. being professional, SEO’s know what is best for a site and how to go about producing sure that it rises to the top. They use a variety of tactics that are all geared towards achieving the same.

A few of the methods they use include:

-Back hyperlinks building and,
- LSI (Latent Semantic Index) content writing.

In back link building, inbound links are used to improve a site’s awareness. Inbound hyperlinks are from other sites and they are important simply because of their significance to search engine marketing. A site with a big number of back links is one indication that it is well-liked and of significance to others too. Google and other web search engines determine the Page Rank of a website or webpage due to the number of back links it has. It is Therefore worth noting that this SEO selection is of great importance to any website owner who wants his site to get ranked fast.

LSI content writing is among the most popular SEO choices. because search engines rely on the content on the website or webpage so that it gets ranked, having a website that is well taken care of in this area is very important to the owner. For illustration, Google is very rigorous when it comes to content. They need a webpage to have keyword rich content so that it can get good rankings. In many cases, search engine optimizers write content for consumer}s observing key phrase density and also length. articles of considerable good length are better positioned to get ranked much less complicated than short ones with crappy content. All posts have to be free from plagiarism. This means that they are authentic and written by the site owner and are not copied from other sources.

In most cases, customer}s who consult these cheap SEO packages~deals} providers want solutions so as to improve rankings to their money producing websites. They either have affiliate hyperlinks on their sites, promote CPA, run Google adsense or offer services that people pay for. To them, it is an investment and For that reason it makes perfect reason for finding good site rankings.

To get the best inexpensive SEO package, a purchaser} requirements to look for the following qualities:

- whether or not the company has been offering the services for a considerable interval of time,

-whether or not the company charges reasonably,

-whether or not the company offers all the services that he/she desires and also,

-regardless of whether the company has reviews from previous successful projects.

Having observed that all the above levels~factors} are well taken care of, he/she can from that point sequence their providers. The purchaser} should ensure that all instructions and particulars are meticulously tended to before giving them out to the SEO guys. making use of affordable SEO packages~deals} has confirmed to be the most efficient way that website owners use to make to the top of the web search engine results. since of the ever growing internet working with inhabitants globally, these providers will continue to provide their solutions to the ever hungry website owners who also want to get a item of the large chunk of money made from the internet. To sum up, we can say that this is two way traffic as both the purchaser and the service provider need one other.

Looking for a cheap SEO packages? Try this new service from Search Tempo. These cheap SEO packages are just about the best value on the internet.

Things To Consider When Hiring A Spit Roast

2011 October 9
by squadron

If you are an avid party thrower and you want that extra special somefactor to add that element of glam to your party, spit roast hire is a great idea. Spits come in different sizes and relying on the number of individuals at your party and the amount of space you have at your disposal, you can roast a couple of chickens or even a whole pig or goat. When thinking of spit roast hire there are several easy ways to procure what you need through the yellow pages and the internet. however, before you go in for spit roast hire, there are some important issues you must take into consideration.

Do It on your own v/s catering.
For a lot of individuals, do it your self options are much better because they can save on lots of money. Setting up a spit and actually cooking on it can be a time consuming and cumbersome task. When it happens to spit roast hire, there are corporations which will let you simply hire the spit roast and do everyfactor yourself, or give you a absolutely loaded package deal in which everymatter from setting up, cleaning up and serving is done by a team of professional caterers. So depending on whether you have enough time or not you can decide if you want to do it all yourself or pay someone else to do it for you.

Gas Spit v/s Charcoal Spit
When thinking of spit roast hire, you must first decide what kind of a spit you will need. There are spits that work on charcoal and those that work on gas. Weigh the pros and cons of each type and decide which one you want. The good matter about charcoal spits is the fact that the meat you cook on it will keep the scrumptious smoke a cigarettey flavor of the charcoal. Gas spits will not let for that. Having said that, charcoal spits are messy, they create a lot of burn and can be dangerous if not attended to. Gas spits are cleaner, make less of a mess and don’t create as much burn. Another disadvantage of charcoal spits is that you are unable to use them in closed spaces because they create a lot of heat and smoke a cigarette. If you plan to cook interiors, a gas spit makes much more sense. Nonetheless, with gas spits you have to make sure the enclosed area is well ventilated.

Size Does Matter
Another important aspect of spit roast hire you must consider is the size of spit you need. What kind of meat are you planning to cook? A spit roast is a very versatile approach of cooking and everything from cow, venison, bull, goat and pig can be cooked on it. depending on the type of and amount of meat you want to cook, you have to choose an appropriately sized spit . For example if you wish to cook a full grown goat, you will need a spit that permits for 25kgs. Of course, the bigger the spit size you choose, the more expensive the affair will be. talking about spit roast hire, gas spits come in a restricted number of sizes whereas charcoal spits are obtainable in a greater assortment of sizes.

Cost Of Charcoal v/s Gas Spit
One of the most important points that you must keep in mind when going in for spit roast hire, is the cost. You have to first figure out how much you can afford and how much you are willing to spend to hire a spit roast. A lot of people today feel that charcoal spits are cheaper which in fact is not the case. Technically if you go to see, charcoal and gas spits cost virtually the same if you take the total cost of cooking into consideration. The fee to hire a charcoal spit is much less than that of a gas spit but what you must take into consideration is the fact that charcoal spits require additional fuel whereas gas spits don’t.

So relying on whether you are having an indoor or outdoor party or if you want to be extravagant or minimalistic, put some time into research, figure out what you need and then go in for the right spit roast hire. For more information about spit roast hire Brisbane, visit http://spitroasthire.brisbaneoz.com/

The Importance of Proofing Designs

2011 October 7
by squadron

You’ve made your mind up that it’s time for a new website or image. For most, the first step is to choose the right organization. However, the first thing you should do is formulate at least a basic idea of what you expect from a finished product. Not only is this step often ignored in the starting phase of project development, but also during the creative briefing stage after hiring a design company.

Everyone wants to dump off a concept to the professionals and let them handle it all. If you’re having your car washed, then nothing is really required of you. For other projects, you need to be more involved. Website design and graphic design are two fields where getting involved yourself is necessary to the ideal design for you and your organization.

During your first meeting with a website and graphic design company, you should supply them with your estimations and goals. This gives the company something of a starting point. This doesn’t mean you are finished. No one can read your mind. In order to be certain you get the most optimal design possible, you must take the creative briefing stage seriously.

This is the part of the assignment where you work one on one with the designers to ensure they completely understand what you want. The more they understand, the faster that can deliver the finished project. It also reduces the number of initial design changes.

The next step before the designer can work on your project is proofing your design. You should never just quickly glimpse the design and give your approval. Look over the design plans as thoroughly as you would any important document. If the design isn’t exactly as you envisioned it and doesn’t provide the features you discussed, now is the time to make changes.

Waiting until the final project is delivered means time consuming revisions for both you and the designer. By involving yourself in both the creative briefing and design proofing stages, you save both time and money. You also get the perfect website or graphic design the first time around. The sooner your project is in place, the sooner your customers and visitors will see it.

You should never take this responsibility lightly. It’s your design, your website. Take the time to ensure the design company you choose fully understands your vision. By communicating your needs, the company is able to provide suggestions. With thorough communication between both parties, the best designs and sites are created.

For graphic design Brisbane or logo design Brisbane visit The Creative Noise. The Creative Noise is also a website designer. Brisbane is where their head office is located.

Choosing a Mackay Lawyer, Solicitor or Law Firm

2011 October 6
by squadron

As a popular and growing region, there are many new residents now living in the Mackay region that need to choose a Mackay solicitor* or law firm for the first time. Choosing a law firm to complete the conveyancing to enable you to buy a house or building, to advise you about starting a business or to prepare important documents like wills or enduring powers-of-attorney, can be a baffling and stressful time.

If you are looking for a Mackay lawyer, solicitor or law firm you ought to consider looking for the following characteristics:

Happy Customers
For most people it is impossible to compare the quality of legal services that is provided by one Mackay solicitor/lawyer or another. Unless you are a regular user of a similar type of legal service you won’t really be able to compare different law firms. Look for a Mackay lawyer that is proud of their past performance provides references from previous clients. If they have quite a number of testimonials it lets you know two things. First, that they have plenty of happy clients and secondly, that they are willing to take time and go to the trouble to discover what clients think of their service. They understand that theirs is a service-oriented business.

Local knowledge
A Mackay lawyer or solicitor ought to have a good local knowledge and experience in helping others in the town. Find out if the firm has worked on major local developments or firms with established conveyancing sections that have developed a valuable amount of “inside knowledge” about the property market, local agents and banks which can make a big difference to the way your transaction will be dealt with.

Breadth of services
While most people only need a lawyer occasionally, there is value in choosing a Mackay solicitor, lawyer or law firm which can provide you with the full range of services without you needing to seek additional lawyers. Finding a firm that can assist with your conveyancing, estate planning, disputes, business services and even workplace or employment issues, means you can be confident that one firm that will meet all your legal requirements. Law firms value clients that use a range of services, and will often provide services more cheaply and efficiently if they have done other work for you in the past.

*In Queensland a person with legal qualifications was traditionally referred to as a solicitor while a person who “had standing” to represent you in court was called a barrister. More recently the general term lawyer has become more widespread and can be used to describe either of these types of legal practitioner. In some other states of Australia the conveyancing process (the legal process required to transfer ownership of house) can be undertaken by licenced conveyancers. This is not the case in Queensland where conveyancing must be undertaken by a solicitor/lawyer.

John Gray is a practising solicitor and marketing consultant who has worked with leading Mackay law firms. If you need a Mackay solicitor or Mackay lawyer contact John Gray for a recommendation.

Relationship Counselling can help you discover more about yourself.

2011 October 2
by squadron

If you really want to look deeply at why the two of you have the unique relationship and problems that you have, look no further than the Enneagram.

One of the most helpful ways to discover yourself and just as importantly, how you contribute to your relationship problems, is to look at your Enneagram profile.

The modern Enneagram is based on ancient Eastern wisdom combined with modern Psychological thought. There are 9 personality types each with different patterns of thinking, feeling and acting. Each style has its own natural gifts, limitations, and blind spots.

When you know your Enneagram number, you can then be aware of the unconscious assumptions that drive the way you see yourself, do your work, and relate in your relationships.

And you can also understand why your partner seems to act in the bizarre, selfish, intrusive, self-interested, seductive or charming ways that he or she does.

Once you know how he or she see things from their perspective, you can see why they do the things they do which makes perfect sense to them.

There are no types that are better than any other. Each is effective in their own way, but from a very different point of view.

• Ones want to make things right.
• Twos need to be of help.
• Threes are driven to succeed.
• Fours have a deep desire to be special.
• Fives want to be left alone to think.
• Sixes seek safety and support.
• Sevens are connoisseurs of life’s pleasures.
• Eights are driven to dominate others.
• Nines don’t want to make waves.

For more information on how your and your partner’s Enneagram types interact, call us at the Hart Centre. We are a group of Psychologists around Australia who are passionate about relationships and specialise in relationship counselling.

With 15 relationship counselling centres in Sydney, and 12 relationship counselling centres in Melbourne, you will more than likely find one near you. Phone 1300830552 for more details.

Remember, for relationship counselling Sydney or relationship counselling Melbourne contact the Hart Centre.

Stradbroke Island Queensland – Travel Guide

2011 September 28

Located on Brisbane’s eastern doorstep, North Stradbroke Island (’Straddie’ to the initiated) is another of Australia’s east coast natural treasures -a perfect escape destination. Somehow, the secret has been well kept and it is only recently that Stradbroke Island has begun to sparkle on the tourism and property radar.

Travel to Straddie via the bayside village of Cleveland will take you approx. 50 minutes on the vehicle ferry. Cleveland is a half-hour drive from Brisbane International Airport and the centre of Brisbane, and an drive from the Gold Coast. The boat ride across Moreton Bay is the first step that makes visiting Stradbroke Island such a wonderful destination.

Stradbroke Island covers 27,530 hectares, and therefore is the world’s second largest sand island. The elongated sand island shields much of the southern part of Moreton Bay and the smaller islands from the ocean swells. The beaches are able to be accessed by four-wheel drive, bicycle or tramping, with a number of popular camping sites situated down Main Beach, and views are visible from almost everywhere on Straddie.

The 35 kilometres of white sandy beaches fringing the island’s eastern side runs from Point Lookout in the north to Jumpin Pin in the south. From the Point lookout headland, the towering jungle of the Gold Coast can be clearly visible, and is a constant reminder of the stark contrast to the slower pace of Straddie.

North Stradbroke (or Minjerriba to the indigenous Noonuccal tribe) was the home of renowned Aboriginal poet Kath Walker, or Oodgeroo Noonuccal. There is a great deal of Aboriginal and European history surrounding Dunwich where the water taxis and barges berth.

The waters of Moreton Bay swish against the shores of the island’s western fishing towns. The lack of agriculture and the filtering effects of the sand produces clean water which sea creatures, and particularly Stradbroke Rock Oysters thrive in.

North Stradbroke attracts four-wheel drivers, fishermen, surfers and beach-lovers to the wide stretches of accessible coast and rugged granite headlands, and the Island offers a wide range of accommodation, restaurants, cafes and holiday attractions. With an incredible diversity of attractions on offer and beautiful places to explore, North Stradbroke is a popular holiday destination for families, couples and adventure-seekers alike. The ideal way to see the Island is by Four Wheel Drive, but there are many stunning coastal walks and a mountain bike and whale watching map are an easier and more environmentally sound alternative.

Point Lookout is the main destination, and only a 30km drive on a sealed road from Dunwich. The North Gorge Headland is 40m above sea level and recognised as a leading land-based whale watching site throughout between May and November, and world-class surfing and fishing throughout the year.

Point Lookout’s beautiful beaches and headlands are safe for swimming, surfing and fishing all year round. Whales, dolphins, turtles and manta rays are regularly seen from the spectacular North Gorge at the northern part of the island. The island is listed as one of the world’s most ecologically important wetlands with several freshwater lakes, waterways and lagoons that are accessible by 4WD or on a guided tour with one of Straddie’s friendly tour operators.

One of the great features of the island is being able to purchase fresh seafood directly from local fishermen. Look for the signs at Amity Point and Point Lookout which direct you to their homes and the freshest, most delicious catch-of-the-day around. For those that prefer the work be done for them, Straddie’s restaurants and cafes all make use of this wonderful island resource on their menu.

“The Point” offers a number of alfresco style cafes, a bakery, chemist, post office, newsagent, corner store and supermarket. The island also has its own bus service which links all 3 towns to ferries and water taxis.

North Stradbroke Island is the ultimate paradise for the many enthusiasts who visit each year. On a good day it’s possible to surf right past the pub, along the evocatively named Cylinders Beach, on waves that peel dreamily for hundreds of metres. Stick ten bucks in the back pocket of your boardies and drop in for a quick beer on your way back around -you may even bump into world ranked surfer and local Bede Durbidge! Stradbroke boasts what is perhaps the last truly old-school surf shop in the country, that makes it’s business selling surf equipment rather than fashion.

The jewels in the Straddie’s crown is Point Lookout and the natural wonder of the North Gorge Walk, along with the surf, the choice of beaches, all sheltered in different winds, the whale watching, and the spectacular coastal walk around the gorges. If you are looking for Stradbroke Island Accommodation, make sure you visit: http://www.discoverstradbroke.com.au/

The Attractions of Stradbroke Island

2011 September 24

Right on Brisbane’s eastern doorstep, North Stradbroke Island (”Straddie” to the familiar) is another of Australia’s east coast natural treasures and a perfect escape destination. Somehow, the secret has been well kept and it is only in recent years that Stradbroke Island has begun to shine on the tourist and real-estate radar.

To travel to Stradbroke Island via the township of Cleveland takes about fifty minutes using the vehicle ferry. Cleveland is only a half-hour drive from Brisbane International Airport and the centre of Brisbane, and one hour’s drive from the Gold Coast. The boat ride across Moreton Bay is the first step that makes visiting Stradbroke Island such a fabulous destination.

Stradbroke Island is 27,530 hectares, which makes the world’s second largest sand island. The elongated sand island shields much of the southern part of Moreton Bay and the smaller islands from the ocean swells. It’s beaches are able to be accessed by four-wheel drive, bicycle or tramping, with numerous popular camp sites located down Main Beach, and wonderful views appear visible from almost everywhere on Straddie.

The 35 kilometres of white sandy beaches fringing the island’s eastern side runs from Point Lookout in the north to Jumpin Pin in the south. From the Point lookout headland, the concrete jungle of the Gold Coast can be clearly visible, being a constant reminder of the contrast to the more relaxed lifestyle of Straddie.

North Stradbroke (or Minjerriba to the indigenous Noonuccal tribe) was the home of celebrated Aboriginal poet Kath Walker, or Oodgeroo Noonuccal. There is a lot of Aboriginal and European history in Dunwich where water taxis and barges berth.

The calm waters of Moreton Bay swish against the shores of the island’s western fishing towns. The lack of agriculture and the filtering effects of the sand provides unpolluted water that sea creatures, and particularly Stradbroke Rock Oysters thrive in.

North Stradbroke attracts 4WDers, fishers, surfies and beach-lovers to its free lengths of accessible coast and rugged granite headlands, and the Island offers a range of accommodation, restaurants, cafes and holiday infrastructure. With a wonderful diversity of experiences on offer and spectacular spots to explore, North Stradbroke is a popular holiday place for families, couples and adventure-seekers alike. The ideal way to see the Island is by Four Wheel Drive, but there are many stunning coastal walks and a mountain bike and whale watching map are an easier and more environmentally sound alternative.

Point Lookout is the main tourist hub, only a 30km drive on a sealed road from Dunwich. The North Gorge Headland is 40m above sea level and known as a leading land-based whale watching site in the colder months, and world-class surfing and fishing throughout the year.

Point Lookout’s unspoilt beaches and headlands are safe for swimming, surfing and fishing all year round. Whales, dolphins, turtles and manta rays can often be spotted from the spectacular North Gorge at the northern tip of the island. The island has been listed as one of the world’s most ecologically important wetlands and has several freshwater lakes, waterways and lagoons that are accessible by 4WD or on a tour with one of Straddie’s friendly tour operators.

One of the best experiences on the island is being able to purchase fresh seafood directly from local fishermen. Look for the signs at Amity Point and Point Lookout to direct you to their homes and the freshest catch-of-the-day around. For those that prefer the work be done for them, Straddie’s restaurants and cafes all make use of this wonderful resource in their menus.

“The Point” offers a number of alfresco style cafes, a bakery, chemist, post office, newsagent, corner store and supermarket. The island also has its own bus service which links the three towns to ferries and water taxis.

North Stradbroke Island is the ultimate paradise for the many enthusiasts who visit each year. On a good day it’s possible to surf right past the pub, along the evocatively named Cylinders Beach, on waves that peel dreamily for hundreds of metres. Stick ten bucks in the back pocket of your boardies and you can drop in for a beer on your way back around -you may even bump into world ranked surfer and local Bede Durbidge! Stradbroke boasts what is perhaps the last truly old-school surf shop in the country, that focusses on selling surfing gear rather than fashion.

The jewels in Stradbroke’s crown is Point Lookout and the natural wonder of the North Gorge Walk, along with the surf, the choice of beaches, all sheltered in differing winds, the whale watching, and the spectacular coastal walk around the gorges. If you are looking for Stradbroke Island Accommodation, make sure you visit: http://www.discoverstradbroke.com.au/